Services / Paid Advertising

Service 04 · Paid Advertising

Ads built around your margins, not just your reach

Meta and Google Ads campaigns planned against your actual unit economics — what you can spend to acquire a customer profitably, not just what drives clicks.

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The problem this solves

Campaigns optimized for vanity metrics — reach, clicks, impressions — often quietly lose money once real product margins are factored in.

Paid ad creative
What's included

Full scope of the paid ads engagement

01

Account audit

Review of existing account structure, spend, and performance history.

02

Platform strategy

Meta vs Google decided based on where your buyers actually convert.

03

Campaign build

Full-funnel structure — prospecting, retargeting, and win-back.

04

Creative direction

Ad creative briefed and produced for what each platform actually rewards.

05

Budget management

Spend allocated and shifted weekly based on real performance.

06

Monthly reporting

ROAS and true profitability tracked, not just platform metrics.

Process

How a paid ads engagement runs

01

Economics review

Understand your margins before a single ad is planned.

02

Platform & funnel plan

Decide where to spend and how the funnel connects.

03

Launch

Campaigns built and launched with clear testing structure.

04

Optimize weekly

Budget and creative adjusted based on real conversion data.

05

Report & scale

Winning campaigns scaled, underperformers cut — monthly review together.

◆ Proof

Applied to real client proposals

Developed Google Merchant Center and Google Ads pitch materials as part of a client proposal — paid strategy grounded in real account structure, not templates.

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Ready to make paid ads actually profitable?

Custom quote based on ad spend and platform mix.

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